Coffee with a Neuroscientist
Neuromarketing: Marketing Your Business & Message with The Brain in Mind
Learn what Fortune 500 & 1000 companies know about how to market your business and brand as well get your message out in a BIGGER by understanding how the brain works. According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning are subconscious patterns first and thus influence our consumer behavior. Learn how to tap into the subconscious mind by understanding the most advanced knowledge in neuroscience and marketing research known as “neuromarketing.”
Podcast guest, Roger Dooley is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience.
Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (John Wiley & Sons), which has been translated into six languages. He writes the popular blog Neuromarketing as well as the Brainy Marketing column at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing and continues in a consulting role.
Dooley’s work focuses on influence and persuasion with an emphasis on highly practical application of brain and behavior research. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.
Roger Dooley – Links
Roger Dooley
Neuromarketing
Brainfluence Podcast
Brainy Marketing at Forbes
Roger Dooley at Entrepreneur
Books
Brainfluence
The Persuasion Slide
Social
Twitter: @rogerdooley
LinkedIn: Roger Dooley
Facebook: Roger Dooley
Google+: +RogerDooley
Instagram: Roger Dooley
How to Practice Shifting Your Mindset For Success Daily
Success is a habit. But first it is a mental habit. Learn 3 ways to develop a mindset of success.
The YMCA: An Organization That Serves Humanity
YMCA V.P. of Operations, Jim Pacey takes us on a journey and mission of how this phenomenal organization is working to serve communities in mind, brain, and body as well as building stronger communities.
Click to donate to the YMCA>>http://atymca.convio.net/goto/shontejovantaylor
Missions Are More Powerful Than Goals
We have been taught throughout our lives that to be productive and successful we need to create goals and plans. In particular, we are trained to do so using S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant, Time-Based). But as a Neuroscientist & Success Trainer, I know that the brain pays attention in a hierarchal way. At higher brain levels, a mission is seen as more powerful than a goal or task. A goal or task can be limiting, directionless, or unfulfilling if it does not stem from a HIGHER source, the higher brain cortex...or a higher MISSION. In this episode, I will discuss the differences between to-do lists, tasks, goals and missions and explain how the various parts of the brain "sees" them differently.
Boredom is Bad For The Brain
Boredom is detrimental for brain functioning. In this episode, Neuroscientist and Success Trainer, Shonté Jovan Taylor describes what a "bored" brain looks like, how it changes the brain and how to reverse its negative effects to have a happier, fulfilling and stimulating life and profession.
Gratitude Shapes Your Brain
Gratitude is MORE than saying thank you. It is a CONSTANT state of mental appreciation. In this episode, Neuroscientist & Success Trainer Shonte Jovan Taylor, discusses why Gratitude is important to shaping our thinking, emotions and ultimately our brain. She also offers strategies on how to enhance the mental habit of gratitude.
3 Reasons Why Oprah Has A Beautiful Brain
Oprah is smart, beautiful and successful. Her brain is wired for her to be all that she has become.
In this episode, I describe how we can attribute her success literally to her brains and beauty.
Why You Might Be Stuck
In this episode of Coffee with a Neuroscientist you will learn the main reason why you may be stuck and have mental blocks. You will learn the TWO mindsets that you can choose to be successful or not.