Learn what Fortune 500 & 1000 companies know about how to market your business and brand as well get your message out in a BIGGER by understanding how the brain works. According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning are subconscious patterns first and thus influence our consumer behavior. Learn how to tap into the subconscious mind by understanding the most advanced knowledge in neuroscience and marketing research known as “neuromarketing.”
Podcast guest, Roger Dooley is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience.
Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (John Wiley & Sons), which has been translated into six languages. He writes the popular blog Neuromarketing as well as the Brainy Marketing column at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing and continues in a consulting role.
Dooley’s work focuses on influence and persuasion with an emphasis on highly practical application of brain and behavior research. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.